The Refinery
Expert feedback (from a real human) so you can confidently hit send/publish/record.
Ever wish you could just pop down the virtual hall and ask for some input?
Whether you’re part of a large team or a solopreneur, it can often feel like you’re working alone. You have to generate ideas, produce content around those ideas, and then maybe even launch them yourself. That’s tough.
Sometimes, you just need a collaborator or thought partner in your corner — a “comrade in arms” who can ask the questions that allow you to see a new angle or reignite your creative thinking on the project. Other times, you want someone to review something you’ve already created. Maybe you’re not sure if it’s ready to go out in the world, or maybe it’s been out in the world for a while now, and it’s not getting the traction or response you’d hoped, and you need someone to help you figure out what’s going on.
Would outside insight and a second set of eyes improve your work? Join The Refinery.
Why Join?
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Prevent miscommunication: Clear content leads to better opportunities and stronger connections all around. It also helps you do more of what you want to do in the world.
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Translate thoughts into action: Sometimes, it's hard to tease out the ideas that have been swirling in your noggin. I’m here to help you bridge the gap between your thoughts, the actions you need to take, and your audience's understanding.
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Access expertise: It’s not always practical to hire a full-time employee, consultant, or marketing expert. The Refinery exists to provide expert feedback at a smart price.
What Happens When You Join
You Get a Weekly Reminder
You’ll receive an email every Monday morning with a tip and a reminder to submit any content you have that week. I promise to keep these short and useful.
You Can Submit Anytime
Throughout the week, you can submit your ideas and content via a simple form. This includes ideas, strategy documents, websites, presentations, marketing materials (think brochures, decks, ads, etc.), elevator pitches, emails, project ideas, and more.
You Receive Expert Feedback
All reviews, feedback, and advice will be returned on Thursdays via a Loom video. It’s like magic—except not.
An Important Note About
What This Isn’t:
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This is not an editing service: I won’t be making any edits to your materials, I will simply be providing feedback (via a recorded video) of what I notice and offering any suggestions for changes I might have.
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This is by no means legal advice: While I’m great at objecting to things, I never went to law school and am not even remotely qualified to offer legal help.
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This is not industry-specific consulting: I know just a little about a lot of things, but I know quite a lot about communicating well and creating strategy. So, while I can’t provide market insights or advice about your field, I can help you think through how to achieve your objectives.
“Christy has been an amazing sounding board for me for almost ten years now. She is my go-to person when an idea arrives to help refine it. She's also the person I trust to help me find the right words to better connect with those I want to reach and serve.” - Kevin D. Monroe
“We had many pieces of gold but didn’t know how to fit them together. Working with Christy, we felt confident that she grasped the value of our ministry and the challenges we were facing. Since then, Christy has helped us discover how to put the pieces together and communicate strategically. Now, we are filling our own training groups with people who are more engaged than we have ever seen before.” - Karen Schleicher
Limited Enrollment
Limited Enrollment
Let's Go!
Join the Refinery
Get expert feedback (from a real human) on your content, projects, and ideas so you can confidently hit send/publish/record - it’s like having another team member, but for a fraction of the price.
$297/month
✺ Frequently asked questions ✺
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Here’s a short list of common items I provide feedback on:
Emails (like newsletters and campaigns but also personal correspondence that feels weighty), product ideas, marketing materials and websites, strategy documents, donor letters, pitch decks, and much more.
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I don’t have hard and fast limits, I just ask that you use your best judgment. If, for any reason, your material is larger or longer than what I can reasonably tackle, I’ll reach out, and we’ll find a solution that works for both of us.
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I will be providing feedback on Thursdays, so anything that comes in before 8 am CT that morning will end up on my review docket for the day. It will likely get reviewed the following Thursday if it comes in after that. Have a deadline and need help in the interim? Reach out and we’ll see if we can find a solution that works for both of us.
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I think AI can offer a lot in terms of idea generation, research, etc. But it’s also only as good as the prompts you give it. I can take an outside perspective and ask fresh questions, look for gaps, and affirm what is working. This is also a good place to mention that I bring my own personal background into this work, including being a StoryBrand facilitator for years and reviewing materials and ideas through a set of beliefs that I find critical to real success.
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Yes! Click here to submit one item for refinement. The payment can be applied to the first month of service if you sign up within two weeks after receiving your feedback.
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Reach out and let me know and I’ll either send you a proposal or point you in the direction of the right person.
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I absolutely respect your privacy and confidentiality. All information, ideas, and content shared is kept secure and will never be shared without your prior written consent.
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For us to hit our stride, I ask that all memberships be a minimum of three months. After that, if this just isn’t what you need, feel free to move on - no hard feelings!
With Gratitude
Even reviewers need another set of eyes on their work; this page is no exception. A heartfelt thanks to John, Katelyn, Kevin, Amy, April, and Sandy for their input, feedback, and refining of this page and the offer itself. I’m forever grateful.